Far more interesting than our story is the story of the people we are trying to reach.

Take the avatar of a person grinding away in a job they don't like, knowing there is something more to life but unsure how to grab it.  Our goal is to remind that people that there is a better way to live.

Its not always the case that the island spirit should dominate your life outlook. But giving Aloha a seat in your minds board room can have outsized affects on your life and your relationships.

The people we are trying to reach use coffee in their morning routine and, or as a lubricant for connecting with people and places. If we can sprinkle some island vibes into that space, we think the world might skip to a different beat.